[Insights] How Celebrities Threatened Brand and More about Brand Ambassadorship

The first thing I want to say is that this post is not information, and there is no evidence to show it, so to speak, it's like everyone knows to buy a trend, but there is no evidence to show it, it's just a retelling of a common, talked about topic in the Chinese entertainment world))

As people with more or less fandom become famous, they are allowed to advertise products; When advertising like that, the product side gives them titles. If you sort them in order

Global Brand Spokeperson

Global Brand Ambassador

Asia Pacific Brand Spokeperson

Asia Pacific Brand Ambassador

Greater China Brand Spokeperson

Greater China Brand Ambassador

Brand Spokeperson

Brand Ambassador

Brand Friend

There are these, of course. Every brand does not have all types, Some brands give the highest rank to the Brand Ambassador. So, just because A is an ambassador for one brand does not mean that he is lower than someone who has a spokesperson for another brand. The Brand Friend is usually a new face that has just received attention.

How do celebrities get these titles?

There are different forms, The simplest is, "This person is famous, so we will promote our brand with this person." It's like having Brand Amabassadors in Burma. Energy drinks for those who love sports. Brands give it to people who usually do sports, iff you're going to advertise the game, you're going to advertise it with someone who people already know likes to play the game. This is easy; It's simple

But sometimes, let's say there are two people who have the same background, To advertise the game, the famous celebrity A also played the game, the famous celebrity B also plays games. The popularity of the two of them has not wavered. So whom will you choose?

Here, we are talking about how strong the connection of the celebrity's agent is. Brands chose A if they are more familiar with the representative of the famous celebrity A on the brand side. Not thinking about anything big.

Once upon a time, a celebrity starting with Z was almost certain to get a Brand Spokesperson. Even after the shady pictures came out, when he broke up with his agent, his agent gave the same brand to another celebrity with the name that started with L. (The representative is the representative of many famous people, Z no longer works with her, and she gave it to L, who is still working with her)

If you look at this, you can see that the connection of the representative is more important than the popularity of each person.

Another thing is the price. Some of them have a large budget to spend on advertising, but some have to spend a lot of time, so they prefer to choose those who fit into their budget.

Another kind, do you want to sell short-term? In the long run, the brand wants to raise its reputation. For example, if a brand appoints someone like Zhou Dongyu, who is known all over the country but has a weak fandom, as a brand ambassador, it will not be able to get the kind of sales that the fandom buys in a frenzy. But every time she won a high-level award, whenever her movies are released, her reputation is associated with that brand.

If you appoint people who are powerful in fandom, you can get sales that sell a lot of items in a short period of time.

So far, many of them are already known. What I have learned recently is that celebrities are threatening brands. There are some tips.

For example, when a brand is choosing a spokesperson, let's say they have 4/5 ambassadors. Or there are those who attend their events, From there, celebrities used the water army to make brands select themselves as a spokesperson, and bought posts saying that this person is suitable as a spokesperson. Of course it's shaping the narrative.

What's worse is that they threaten the brands. If brands don't give him a spokesperson or if they don't extend the contract for a full year, celebrities will spread the word that this brand is an anti-China brand. In China, this kind of thing is sensitive, so if the name is affected even a little bit, the brand will face protest. That's why they threatened brands in such ways and made them continue to be employed.

C-ent is scary, people.

Read it in Burmese.